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Americans -- including the president -- helped local businesses get a big jump on the holiday season by "shopping small" on Small Business Saturday. Shoppers familiar with the campaign spent an estimated $5.7 billion at small, independently owned stores on Saturday, up slightly from $5.5 billion last year, according to a new report by the National Federation of Independent Businesses (NFIB). Consumer awareness of the campaign ticked up, too, from 67 percent of shoppers to 71 percent.
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